Privacy Policy of Aurora Guide

At Aurora Guide, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, participate in our tours, workshops, or engage with our services. We adhere to applicable privacy laws, including the General Data Protection Regulation (GDPR) for individuals in the European Economic Area, and Canadian privacy legislation.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services, when you participate in activities on our site, or otherwise when you contact us.

• Personal Identifiable Information: This includes your name, email address, postal address, phone number, and payment information (e.g., credit card details) when you book a tour or service. For certain expeditions or educational retreats, we may also collect passport details or health information relevant to your safety and participation.
• Browser and Usage Information: When you visit our online platform, we automatically collect certain information by your browser or device, such as your IP address, browser type, operating system, referring URLs, access times, pages viewed, and the dates/times of your visits. This helps us understand how our visitors use our site and allows us to improve our services.
• Photography and Videography: During our tours and workshops, we or our guides may take photographs or videos for promotional purposes. We will always seek your explicit consent before using any images or footage in which you are clearly identifiable.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide and manage our services, including processing bookings for aurora borealis tours, wilderness survival workshops, Indigenous cultural immersion programs, wildlife photography expeditions, and custom educational excursions.
• To communicate with you about your bookings, inquiries, and to provide customer support.
• To improve our website, services, and tailor your experience with Aurora Guide.
• For responsible ecotourism consulting, where information may be used to provide tailored advice and solutions.
• For marketing and promotional purposes, with your consent, to send you information about new tours, offers, or relevant updates.
• To comply with legal obligations and to protect our rights and the safety of our participants.

3. Disclosure of Your Information

We may share your information with third parties only in the following circumstances:

• Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Affiliates and Partners: We may share your information with our affiliates and partners involved in delivering our experiential tourism and educational retreats.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

4. Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our site is at your own risk. You should only access the services within a secure environment.

5. Your Privacy Rights

Depending on your location, particularly if you are in the European Economic Area (EEA), you may have the following rights regarding your personal information:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws.

6. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected personal data from a child under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Aurora Guide